Carmakers have aptly created the demand for luxurious surroundings in cars. The interesting thing is that we are not used to living in such comfort in the office or at home, even though we spent more time in them than in our cars. Is it because cars are more expensive than our office or living room interiors, so we expect more? Or just good marketing?
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Some of us have real leather seats at home. A select few have them at the office. Most of our office chairs have some sort of adjustment knobs. Our home ones most often do not. Very few are shaped according to our own bodies. None of our office or home seats are heated. Even fewer are cooled through micro-porous holes.
However, when it comes to our cars, we want nothing short of The Best. The colors must perfectly match our Swiss pine trim, the materials need to be hypoallergenic, the scent preapproved by technicians with complicated titles. Also, if our kids change our seat setting, we are sure to give them hell. The lumbar support bar needs to be just right, the seat inclined so that our legs do not get tired, and most importantly, the electronic feature which inclines the seat sideways as the car turns, must be on.
Oh, and let's not forget the S class's seats which give you a shiatsu massage. That we cannot live without. Unless I am a unique example, I get sleepy when massaged. My driving skills therefore do not improve. If a large Thai masseuse with palms of bliss was trapped in my seat, I would be the one not starting on the green light, forgetting to turn the blinker off for miles, and not turning the headlights on. And why would you? When you are already in heaven.
Let's take your office chair, on the other hand. The settings vary from ridiculously low to impossibly high (which does not let you approach the desk). If you are lucky to have a nice reclining seat, the adjustment knob is not as accurate and definitely not electric. Heating or cooling? You can't even adjust the thermostat of your centrally controlled airco!? Let alone your favorite fabric or colors that match anything than the Kmart logo colors.
Yet we spend more time in our office - an average of 6.5 hours a day. In our cars? 1.3 hours a day. At the home sofa, we spend 2.5 hours a day. But, the car seats cost more. Why do we do it? Because our car is what we show as an achievement. People who we do not invite home can see it. We use the car when feeling good, not just to relax, and not mostly for work.
Finally, it is because car companies offer it. They have created this great demand for luxury, and no other furniture maker can match that.
Not yet.
Compare this seat ____________ Which is built like that
With your office chair
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